Google Analytics and your Admissions Team

Are you using Google Analytics to enhance your Admissions Marketing? If not, you should be; it helps makes sure that your website is offering what your visitors are looking for. Google Analytics is a free tool that with a little assistance from your IT Webmaster allows you to evaluate your webpage. Google Analytics has helped the University of Wisconsin-Superior and the University of Wisconsin-Stout reevaluate our web request form, website layout and track marketing campaigns. In our … [Read more...]

A Bad Decision is Better than no Decision

The dog days of summer are upon us, which means orientations, vacations (hopefully) and strategic planning meetings for the upcoming school year. This is our rare opportunity to elevate to 10,000 feet, think more broadly about goals, processes, people, etc., before the frenzy of the new recruitment cycle starts in fall. And as a leader, it’s also time to make some decisions to shape the upcoming year. Fascinatingly, one of the most crucial aspects of leadership that is rarely, if ever, taught is … [Read more...]

Paying Attention to the Long-term Impact of our Decisions

In my community, we have a weekly lecture series run by the Chamber of Commerce. It’s called People You Should Know and influential people are invited to talk about a topic of interest. As a new person to the community, I have found this to be a great way to meet community leaders quickly. Recently, one of the speakers referred to “seventh generation sustainability” from the Constitution of the Iroquois Nations. He was speaking on the topic of a community renaissance and the importance of laying … [Read more...]

“Reaching Retention Goals Through Collaboration with Academic Affairs” with Paige Illum, Ph.D. of Avila University

By: Paige Illum, Ph.D. Coordinator of Retention and the First Year Experience Avila University Kansas City, MO Departmental collaboration is a must in this era of limited time, money and personnel resources.  Not only is it smart in regard to resources but working interdepartmentally makes campus relationships stronger.  Additionally, student success and attainment of enrollment goals are more likely. Specifically, here are three ways to increase the connectivity between retention and … [Read more...]

Father Time’s top 5 ways in 2013 to save time and money

It’s budget time again! And unless you are one of the lucky few, it’s otherwise known as that friendly reminder that you are once again supposed to do more with the same (or less) resources. As an entrepreneur who started from nothing and has never had millions in venture capital funding, I eat, breathe and sleep this stuff and am passionate about helping other leaders save time and money so they can perform at a high level with less. Back by popular demand, here are my top 5 ways to free up … [Read more...]

Bench Strength

“The most important decisions you make aren’t what decisions, they are who decisions.”   -- Jim Collins How much is a phenomenal staff member worth? The difference between meeting your goal or exceeding it? Making your budgeted goal or not? Yet if you don’t have an open position on your staff, how much time last week did you spend on finding top notch people? It is easy to be reactive when it comes to the people part of our role, yet it really doesn’t matter how great your institution is or … [Read more...]

Recognize the need to recognize

When’s the last time someone told you they were tired of being genuinely recognized and appreciated at work? That fantastic question, from my friend and leadership guru Jack Daly, is one of my all-time favorites. And it’s true, as long as it is authentic, it is nearly impossible to over-recognize someone. Think about yourself: How do you feel when someone says how much they appreciate your efforts? Then why don’t we do a better job of this as leaders? In an earlier blog … [Read more...]

Dolly the Sheep

For my money, the most challenging aspect of being a leader is being a leader of people. When I think about where I spend the most time, and where I’ve faced my most challenging issues, it always comes back to the people. The art and science of leading people can get remarkably complicated, so much so that it sometimes feels like you need a PhD in psychology on certain days. Two of your team members can’t stand each other and the office is choosing sides. Your top performer lost his/her mojo and … [Read more...]

“Leadership Coaching Session 3: Leadership in Higher Education” with Steven Fulmer, author and leadership coach

Student Paths Leadership Tips for Enrollment Professionals by Steven B. Fulmer, author and leadership coach With the goal of higher education to graduate students who are smarter, better, wiser, and more effective when they leave than when they came in, why wouldn’t that same principle apply to the people who work there? How best can you as an enrollment management leader engage employees to achieve greatness and meet or exceed individual, team, and institutional recruitment goals, … [Read more...]

“Leadership Coaching Session 2: Effective Leadership” with Steven Fulmer, author and leadership coach

Student Paths Leadership Tips for Enrollment Professionals by Steven B. Fulmer, author and leadership coach Effective leaders in any context are masterful at connecting to the people they are leading. You see, everyone, from the VP of Enrollment to the student worker has a story they want to tell about their life. Though many people aren’t conscious of their story, they make decisions every day based on it. We choose the clothes we wear, the car we drive, the bumper stickers we display, … [Read more...]