Four Questions to Help You Evaluate Your Institution’s Enrollment Outreach to Parents, with Dr. Rick Winslow of Kansas City University of Medicine and Biosciences

Dr. Richard P. Winslow- Vice Provost for Enrollment and Student Services, Kansas City University of Medicine and Biosciences Parents of this generation of college students are different than previous generations' parents in that they are more engaged and more vested in all aspects of their student's college experience.  The vast majority of enrollment managers I have conversations with recognize this, but are left wondering how best to engage and cultivate parents in ways that benefit the … [Read more...]

The Right Culture

My brother Aaron was a Peace Corps volunteer living in a Bulgarian village so remote that one of the main forms of transportation were horse-drawn wagons. He tells a great story about how when he first arrived, most of the villagers had never met an American and were convinced he was a spy. In fact, it took him his entire first year to gain their trust to see he was not a spy, but rather someone who was volunteering to assist their community. Was he there during the height of the Cold War? Nope … [Read more...]

“Parents Matter” with Sally Daniels of Augsburg College

Q: Why is parent/family relations important? A: It benefits the institution and it benefits the parents. Working with parents to answer their questions or connect them with the appropriate resource on campus definitely helps with enrollment. During the decision-making process, the program helps by providing useful information and building a relationship. And, being available to answer parent questions on an ongoing basis on myriad topics, such as financial aid and majors, is a retention … [Read more...]

“Alignment” as the Next Higher Education Frontier, with John Lawlor of The Lawlor Group

Shared with permission from John Lawlor: Access. Affordability. Completion rates. Successful outcomes. Each of these has been a standard in measuring how well a college is fulfilling its mission and providing a worthwhile return on investment. And according to two higher education researchers who spoke at our “Lunch with Lawlor” event (#lwlchicago) last weekend in Chicago prior to the College Board’s Midwest Regional Forum, another goal should and perhaps will take hold in the near future: … [Read more...]

The Report Card Syndrome

Take a moment and reflect: List your three biggest weaknesses. What are you doing to fix them? As you read this, how do you feel about those weaknesses? Chances are, you may have spent a good deal of your life frustrated by trying to overcome something that just wasn’t natural. What if I told you the best leaders don’t bother trying to fix their biggest weaknesses. Unfortunately most of us have been trained to focus on our weaknesses from a very early age. Consider if your son or daughter … [Read more...]

Who is your Morgan Freeman?

Jennifer is a high-level executive at a large company who tried unsuccessfully for much of her adult life to quit smoking, blaming her failures on a lack of self-discipline. Smoking took an obvious toll on her health and productivity at work, resulting in decreased endurance and more sick days than her peers. A few years ago when Jennifer became pregnant, she was able to quit immediately and didn’t touch a cigarette until the day her child was born, when she began smoking again. The same cycle … [Read more...]

Picture Your Gold Medal

In keeping with the Olympic spirit of the upcoming winter games in Sochi, we’ll start with a story: Six months before the summer Olympics in Sydney, say Jim Loehr and Tony Schwartz in their Harvard Business Review article, "The Making of a Corporate Athlete," diver Laura Wilkinson broke three toes on her right foot while training. Unable to go into the water because of her cast, she instead spent hours a day on the diving platform visualizing each of her dives. With only a few weeks to actually … [Read more...]

Raising The Bar – Statewide Adoptions of The ACT, with John Carroll of ACT

In 2000, Colorado and Illinois were the first states to require their juniors take the ACT as part of their state assessment program … there were lots of unknowns then.   Up to that point, The ACT had only been given on national test dates and primarily college-bound students paid for the privilege.  There were lots of unknowns, mainly centering around whether every high school in a state could successfully (and with integrity and fidelity) administer a high stakes standardized exam. Also, would … [Read more...]

Building your Institutional Brand, with Dr. Boyd Bradshaw of Logan Chiropractic

Getting the Most Out of Face-to-Face Interaction Friend Requests.  Emails. Webinars. LinkedIn. Blogs. Ten years ago, these words were, for the most part, nonexistent in our everyday language.  But today, it’s difficult to go a few hours without hearing a single mention of any of them. The concept of what these words are associated with – connecting with others in lieu of face to face communication – is becoming more and more commonplace as tablets, smartphones and various mobile devices rise … [Read more...]

Whether you think you can, or think you can’t, either way you’re right

After you built your plan to meet the enrollment goal this year, how did you feel? Optimistic? Confident? Resentful? Frustrated? Now apply the analogy to a tennis match, and consider how the athlete is going to perform if he or she is feeling each of the four emotions above. Henry Ford’s terrific quote in the headline summarizes the second key element of becoming a clutch leader – emotional capacity Click here for part 1 In their Harvard Business Review article, "The Making of a Corporate … [Read more...]