Four Questions to Help You Evaluate Your Institution’s Enrollment Outreach to Parents, with Dr. Rick Winslow of Kansas City University of Medicine and Biosciences

Dr. Richard P. Winslow- Vice Provost for Enrollment and Student Services, Kansas City University of Medicine and Biosciences Parents of this generation of college students are different than previous generations' parents in that they are more engaged and more vested in all aspects of their student's college experience.  The vast majority of enrollment managers I have conversations with recognize this, but are left wondering how best to engage and cultivate parents in ways that benefit the … [Read more...]

“Parents Matter” with Sally Daniels of Augsburg College

Q: Why is parent/family relations important? A: It benefits the institution and it benefits the parents. Working with parents to answer their questions or connect them with the appropriate resource on campus definitely helps with enrollment. During the decision-making process, the program helps by providing useful information and building a relationship. And, being available to answer parent questions on an ongoing basis on myriad topics, such as financial aid and majors, is a retention … [Read more...]

“Alignment” as the Next Higher Education Frontier, with John Lawlor of The Lawlor Group

Shared with permission from John Lawlor: Access. Affordability. Completion rates. Successful outcomes. Each of these has been a standard in measuring how well a college is fulfilling its mission and providing a worthwhile return on investment. And according to two higher education researchers who spoke at our “Lunch with Lawlor” event (#lwlchicago) last weekend in Chicago prior to the College Board’s Midwest Regional Forum, another goal should and perhaps will take hold in the near future: … [Read more...]

Raising The Bar – Statewide Adoptions of The ACT, with John Carroll of ACT

In 2000, Colorado and Illinois were the first states to require their juniors take the ACT as part of their state assessment program … there were lots of unknowns then.   Up to that point, The ACT had only been given on national test dates and primarily college-bound students paid for the privilege.  There were lots of unknowns, mainly centering around whether every high school in a state could successfully (and with integrity and fidelity) administer a high stakes standardized exam. Also, would … [Read more...]

Building your Institutional Brand, with Dr. Boyd Bradshaw of Logan Chiropractic

Getting the Most Out of Face-to-Face Interaction Friend Requests.  Emails. Webinars. LinkedIn. Blogs. Ten years ago, these words were, for the most part, nonexistent in our everyday language.  But today, it’s difficult to go a few hours without hearing a single mention of any of them. The concept of what these words are associated with – connecting with others in lieu of face to face communication – is becoming more and more commonplace as tablets, smartphones and various mobile devices rise … [Read more...]

“Access Success” with David McDonald of Western Oregon University

Student Paths Q & A for Enrollment Professionals by Western Oregon University's David McDonald Q: What’s the key to increasing freshmen student retention? A: Student retention (success) is the result of equal levels of effort and commitment by the student and the university. College graduation must be the students’ goal from the first day. Students must be open to changing work and study habits to meet the increased expectations and independence of college. Students must be willing … [Read more...]

The “Brag Book”

It’s now October and your college view books are being handed out like candy at Halloween. That view book maybe a trick, because the treat is the “brag book.” The “brag book” or alumni business card notebook gets noticed by prospective students and parents because of its content. Actual business cards from graduates of your institution catch the attention, whether the families are visiting campus or taking in a college fair. Assembling is rather easy - get three ring binders and plenty … [Read more...]

Google Analytics and your Admissions Team

Are you using Google Analytics to enhance your Admissions Marketing? If not, you should be; it helps makes sure that your website is offering what your visitors are looking for. Google Analytics is a free tool that with a little assistance from your IT Webmaster allows you to evaluate your webpage. Google Analytics has helped the University of Wisconsin-Superior and the University of Wisconsin-Stout reevaluate our web request form, website layout and track marketing campaigns. In our … [Read more...]

Paying Attention to the Long-term Impact of our Decisions

In my community, we have a weekly lecture series run by the Chamber of Commerce. It’s called People You Should Know and influential people are invited to talk about a topic of interest. As a new person to the community, I have found this to be a great way to meet community leaders quickly. Recently, one of the speakers referred to “seventh generation sustainability” from the Constitution of the Iroquois Nations. He was speaking on the topic of a community renaissance and the importance of laying … [Read more...]

“Reaching Retention Goals Through Collaboration with Academic Affairs” with Paige Illum, Ph.D. of Avila University

By: Paige Illum, Ph.D. Coordinator of Retention and the First Year Experience Avila University Kansas City, MO Departmental collaboration is a must in this era of limited time, money and personnel resources.  Not only is it smart in regard to resources but working interdepartmentally makes campus relationships stronger.  Additionally, student success and attainment of enrollment goals are more likely. Specifically, here are three ways to increase the connectivity between retention and … [Read more...]