Four Questions to Help You Evaluate Your Institution’s Enrollment Outreach to Parents, with Dr. Rick Winslow of Kansas City University of Medicine and Biosciences

Dr. Richard P. Winslow- Vice Provost for Enrollment and Student Services, Kansas City University of Medicine and Biosciences Parents of this generation of college students are different than previous generations' parents in that they are more engaged and more vested in all aspects of their student's college experience.  The vast majority of enrollment managers I have conversations with recognize this, but are left wondering how best to engage and cultivate parents in ways that benefit the … [Read more...]

“Parents Matter” with Sally Daniels of Augsburg College

Q: Why is parent/family relations important? A: It benefits the institution and it benefits the parents. Working with parents to answer their questions or connect them with the appropriate resource on campus definitely helps with enrollment. During the decision-making process, the program helps by providing useful information and building a relationship. And, being available to answer parent questions on an ongoing basis on myriad topics, such as financial aid and majors, is a retention … [Read more...]

The “Brag Book”

It’s now October and your college view books are being handed out like candy at Halloween. That view book maybe a trick, because the treat is the “brag book.” The “brag book” or alumni business card notebook gets noticed by prospective students and parents because of its content. Actual business cards from graduates of your institution catch the attention, whether the families are visiting campus or taking in a college fair. Assembling is rather easy - get three ring binders and plenty … [Read more...]