“Parents Matter” with Sally Daniels of Augsburg College

Q: Why is parent/family relations important? A: It benefits the institution and it benefits the parents. Working with parents to answer their questions or connect them with the appropriate resource on campus definitely helps with enrollment. During the decision-making process, the program helps by providing useful information and building a relationship. And, being available to answer parent questions on an ongoing basis on myriad topics, such as financial aid and majors, is a retention … [Read more...]

“Alignment” as the Next Higher Education Frontier, with John Lawlor of The Lawlor Group

Shared with permission from John Lawlor: Access. Affordability. Completion rates. Successful outcomes. Each of these has been a standard in measuring how well a college is fulfilling its mission and providing a worthwhile return on investment. And according to two higher education researchers who spoke at our “Lunch with Lawlor” event (#lwlchicago) last weekend in Chicago prior to the College Board’s Midwest Regional Forum, another goal should and perhaps will take hold in the near future: … [Read more...]

Building your Institutional Brand, with Dr. Boyd Bradshaw of Logan Chiropractic

Getting the Most Out of Face-to-Face Interaction Friend Requests.  Emails. Webinars. LinkedIn. Blogs. Ten years ago, these words were, for the most part, nonexistent in our everyday language.  But today, it’s difficult to go a few hours without hearing a single mention of any of them. The concept of what these words are associated with – connecting with others in lieu of face to face communication – is becoming more and more commonplace as tablets, smartphones and various mobile devices rise … [Read more...]

“Access Success” with David McDonald of Western Oregon University

Student Paths Q & A for Enrollment Professionals by Western Oregon University's David McDonald Q: What’s the key to increasing freshmen student retention? A: Student retention (success) is the result of equal levels of effort and commitment by the student and the university. College graduation must be the students’ goal from the first day. Students must be open to changing work and study habits to meet the increased expectations and independence of college. Students must be willing … [Read more...]

“Reaching Retention Goals Through Collaboration with Academic Affairs” with Paige Illum, Ph.D. of Avila University

By: Paige Illum, Ph.D. Coordinator of Retention and the First Year Experience Avila University Kansas City, MO Departmental collaboration is a must in this era of limited time, money and personnel resources.  Not only is it smart in regard to resources but working interdepartmentally makes campus relationships stronger.  Additionally, student success and attainment of enrollment goals are more likely. Specifically, here are three ways to increase the connectivity between retention and … [Read more...]

“Student Retention Quiz” with Teresa Farnum of Farnum & Associates

Question 1:  What % of students drop out because they flunk out? The reality is that the vast majority of students who withdraw from college are in good academic standing at the time of withdrawal (estimates range between 75-85%). Thus, most students who leave college do so voluntarily—i.e., they do not “flunk out,” nor are they “forced out” by academic dismissal (Gardiner, 1994; Noel, 1985; Tinto, 1988, 1993; Willingham, 1985). Moreover, among the minority of students who are forced to … [Read more...]

“Distinctiveness” with Dr. Pamela Holsinger-Fuchs of University of Wisconsin Stout

Student Paths Q & A for Enrollment Professionals by University of Wisconsin-Stout’s Dr. Pamela Holsinger-Fuchs Q: What tips do you have for others in enrollment management to identify and communicate their distinctions? A: We did an exercise with our staff that went like this: If UW-Stout was a car, a store, or a brand what would it be and why? We were all pretty consistent in what we said. It is then up to us to figure out how to share what makes UW-Stout different from another … [Read more...]