Four Questions to Help You Evaluate Your Institution’s Enrollment Outreach to Parents, with Dr. Rick Winslow of Kansas City University of Medicine and Biosciences

Dr. Richard P. Winslow- Vice Provost for Enrollment and Student Services, Kansas City University of Medicine and Biosciences Parents of this generation of college students are different than previous generations' parents in that they are more engaged and more vested in all aspects of their student's college experience.  The vast majority of enrollment managers I have conversations with recognize this, but are left wondering how best to engage and cultivate parents in ways that benefit the … [Read more...]

“The College Search: What students want” with Tim Fuller of Credo

The College Search: What Students Want Last year, Credo partnered with nine institutions that use our Admitted Student Research (ASR) service to gain a sense of why some students chose one institution over another; a student’s decision-making process; how students gather information; and what students look at to determine which school is a good fit for them. Our experience with ASR tells us that the results, when combined with an institution’s analysis of their data, help create a clear … [Read more...]