“Parents Matter” with Sally Daniels of Augsburg College

Q: Why is parent/family relations important? A: It benefits the institution and it benefits the parents. Working with parents to answer their questions or connect them with the appropriate resource on campus definitely helps with enrollment. During the decision-making process, the program helps by providing useful information and building a relationship. And, being available to answer parent questions on an ongoing basis on myriad topics, such as financial aid and majors, is a retention … [Read more...]

“Access Success” with David McDonald of Western Oregon University

Student Paths Q & A for Enrollment Professionals by Western Oregon University's David McDonald Q: What’s the key to increasing freshmen student retention? A: Student retention (success) is the result of equal levels of effort and commitment by the student and the university. College graduation must be the students’ goal from the first day. Students must be open to changing work and study habits to meet the increased expectations and independence of college. Students must be willing … [Read more...]

“Distinctiveness” with Dr. Pamela Holsinger-Fuchs of University of Wisconsin Stout

Student Paths Q & A for Enrollment Professionals by University of Wisconsin-Stout’s Dr. Pamela Holsinger-Fuchs Q: What tips do you have for others in enrollment management to identify and communicate their distinctions? A: We did an exercise with our staff that went like this: If UW-Stout was a car, a store, or a brand what would it be and why? We were all pretty consistent in what we said. It is then up to us to figure out how to share what makes UW-Stout different from another … [Read more...]

“Focus Equals Success” with Elizabeth Scarborough of SimpsonScarborough

Student Paths Q & A for Enrollment Professionals by Simpson Scarborough’s Elizabeth Scarborough Q: Why is focus so important? A: Focus = success! We all know it’s impossible to be all things to all people. And yet, I see organizations of all kinds operating as if it’s possible. Consider this scenario. A prospective student walks up to a college’s table at a college fair and asks, “What majors are strongest at your school?” Some admission counselors are trained to respond by … [Read more...]