“Parents Matter” with Sally Daniels of Augsburg College

Q: Why is parent/family relations important? A: It benefits the institution and it benefits the parents. Working with parents to answer their questions or connect them with the appropriate resource on campus definitely helps with enrollment. During the decision-making process, the program helps by providing useful information and building a relationship. And, being available to answer parent questions on an ongoing basis on myriad topics, such as financial aid and majors, is a retention … [Read more...]

“Access Success” with David McDonald of Western Oregon University

Student Paths Q & A for Enrollment Professionals by Western Oregon University's David McDonald Q: What’s the key to increasing freshmen student retention? A: Student retention (success) is the result of equal levels of effort and commitment by the student and the university. College graduation must be the students’ goal from the first day. Students must be open to changing work and study habits to meet the increased expectations and independence of college. Students must be willing … [Read more...]

“Marketing Integration” with Elizabeth Scarborough of SimpsonScarborough

Looking back on 2012, what overall marketing tip do you have for enrollment managers? In working with college and universities throughout the country, I still find that a lot of institutions manage their “recruitment marketing” out of the enrollment management division and their “image and brand marketing” out of their marketing department. Unfortunately, it is common for there to be absolutely zero relationship between the two. Can you imagine this strategy working well in a corporate … [Read more...]

“Leadership Coaching Session 3: Leadership in Higher Education” with Steven Fulmer, author and leadership coach

Student Paths Leadership Tips for Enrollment Professionals by Steven B. Fulmer, author and leadership coach With the goal of higher education to graduate students who are smarter, better, wiser, and more effective when they leave than when they came in, why wouldn’t that same principle apply to the people who work there? How best can you as an enrollment management leader engage employees to achieve greatness and meet or exceed individual, team, and institutional recruitment goals, … [Read more...]

10 Questions All Great Leaders Ask

The success of your next few recruiting classes literally depends on the answers, yet I am amazed at how few leaders spend time to ensure they have them.  Some just don’t put the effort into being a good leader, but for most, they are simply too busy or overwhelmed with their many other priorities. Yet, I would suggest the time and energy spent on addressing those questions will actually save you time.  Lots of it. Fall travel can be a grind.  Even if your team is fully engaged walking out … [Read more...]

“Distinctiveness” with Dr. Pamela Holsinger-Fuchs of University of Wisconsin Stout

Student Paths Q & A for Enrollment Professionals by University of Wisconsin-Stout’s Dr. Pamela Holsinger-Fuchs Q: What tips do you have for others in enrollment management to identify and communicate their distinctions? A: We did an exercise with our staff that went like this: If UW-Stout was a car, a store, or a brand what would it be and why? We were all pretty consistent in what we said. It is then up to us to figure out how to share what makes UW-Stout different from another … [Read more...]

Top 10 Ways to Save Money & Make Your Budget Go Further

Here are my Top 10 ways for you to easily save a few thousand dollars this upcoming fiscal year: Rental car corporate accounts can lock in a price Are you currently at the mercy of demand, random airports and the unknown of rental-car pricing? Sign up for a free corporate account for each major rental car company and you can lock in a rate no matter the rental locale. It’s still a good idea to check the regular rate before booking in case it is lower than your corporate rate, but either … [Read more...]

“Focus Equals Success” with Elizabeth Scarborough of SimpsonScarborough

Student Paths Q & A for Enrollment Professionals by Simpson Scarborough’s Elizabeth Scarborough Q: Why is focus so important? A: Focus = success! We all know it’s impossible to be all things to all people. And yet, I see organizations of all kinds operating as if it’s possible. Consider this scenario. A prospective student walks up to a college’s table at a college fair and asks, “What majors are strongest at your school?” Some admission counselors are trained to respond by … [Read more...]

Want to Save a Few Hours Each Week?

Wanna save a few hours every week? Look no further than how your meetings are run. The solution to unproductive, painful meetings as showcased by Gino Wickman in his book Traction, is called a Level 10 meeting – the 10 coming from what it should be rated on a scale of 1 to 10. The foundation of the Level 10 meeting starts with these 5 things: Meet on the same day each week Meet at the same time each week Have the same printed agenda structure Start on time End on time This … [Read more...]

5 Secrets to Getting More From Your Team

Some gurus say people are the key to success, and they are half right. You can have the greatest university or strategy in the world, but none of it matters if you don’t have the people to execute it. But if you are trying to beat your competition or hit your numbers while being asked to do more with less, I say the key is engaged people. Employee engagement is the degree to which employees are psychologically invested in an organization, and motivated to contribute to its success. The … [Read more...]